Air Jordan 3 Cobalt Bliss

July 24th drop swaps cement grey elephant print for something way more fun

The kids are getting their special AJ3 this summer, and honestly? It might be better than most of the adult releases. The Air Jordan 3 “Cobalt Bliss” drops July 24th exclusively in GS sizes, and it’s giving serious playground energy.

Instead of the usual cement grey elephant print, Jordan Brand went with cobalt blue — and it works. The white leather base stays clean, while pink glow hits light up the eyelets, Jumpman logos, and outsole details. That denim collar texture adds a nice touch too, especially with all the denim AJ releases happening this year.

What Makes This Different

This isn’t just a smaller version of an adult colorway. Jordan Brand designed this with kids in mind — the color combo screams summer fun while still keeping that classic AJ3 DNA. One writer said it reminds them of “Barbie, Allen Iverson’s Answer 2, and stonewashed denim” all at once, which is wild but kind of accurate.

The pink and blue combo works for any kid, and that denim collar detail connects to the rumored Levi’s x Jordan 3 collab coming in Spring 2026. Smart move by Jordan Brand to test out design elements on kids’ releases first.

Release Info:

  • Date: July 24, 2025
  • Price: $155 GS / $105 PS / $90 TD
  • Style Code: HQ0784-101
  • Where: Nike.com, select Jordan retailers

Why Parents Should Care

At $155 for grade school sizing, it’s not cheap for kids’ shoes. But AJ3s hold their value, and this colorway is unique enough that it won’t look like every other kid’s pair at school. Plus, the quality should be solid — same construction as adult retros.

The timing is perfect for the back-to-school season, and the colors work with almost any summer outfit. Don’t be surprised if these move faster than expected, especially with how popular the AJ3 has been lately.

This might be the most creative kids’ Jordan release in a while. Sometimes the youth sizes get the best colorways.

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